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Fifteen percent of online shoppers have , and the market has grown by more than 100% a year over the past five years, generating more than $2.6 billion in sales in 2016. As part of this, direct-to-consumer (DTC) business models are gaining traction, with considering D2C channels to be highly relevant, and almost half (48%) turning to these channels to help increase revenue share. And Gartner claims that all new entrants and

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