The round was led by existing investor Wamda Capital, with participation from Modern Electronics Company (a subsidiary of AlFaisaliah Group) and North Base Media.
Tamatem says the purpose of this round is two-fold: to “double down” on its efforts in the MENA region, and to expand to other underserved markets worldwide. This will mean investing further in marketing for existing titles, including through offline events, which I’m told is an important part of the region’s marketing landscape. In addition, the company will open an office in Riyadh and launch multiple new titles in 2020.
Tamatem says it