Mobile game designers feel like the mad scientists of the development world. They work fast and are constantly adjusting formulas based on the tiniest changes in player data. And when one experiment blows up in their face, they’re ready to move on to whatever is next. On this week’s episode of , host Jeff Grubb speaks with game design director Mitch Zamara about what it’s like to create games like Weed Inc. and Wiz Khalifa’s Weed Farm in that kind of environment. Join us, won’t you?

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Developers have refined mobile games into a science. Studios use performance marketing to acquire players. This is where a developer only pays for an ad when it leads to an install. And as long as the cost

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