The Events and Entertainment Management Association has sent out an SOS signal to the government seeking urgent intervention as the industry that employs 60 million people has comes to a standstill following the national lockdown.
The association claims that of the 60 million staff, 10 million have been directly impacted, and their livelihood is at risk as all major national events are postponed or cancelled due to the COVID-19 pandemic.
Losses for the first two months are already over Rs 3,000 crore, the association said.
“Since the outbreak of the COVID-19 pandemic, the impact to their business has been unprecedented with multiple global and national events having been postponed or simply cancelled.
“The adverse impact of this crisis