Presented by Yodlee

Improving customer perception is good for your brand and bottom line. Join this VB Live webinar and learn to improve customer advocacy with hyper-personalized digital experiences, and more. Guest speaker Alyson Clarke, principal Analyst at Forrester, will highlight key findings from her recent report on customer advocacy in the financial services sector.

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“Customer advocacy” is emerging as a key driver of customer satisfaction and engagement in . Customer advocacy is a perception by the customer that the institution has their best interest in mind. This perception is developed over time through a variety of interactions and touchpoints. It includes the institution’s digital services, customer service representatives, marketing, and pricing, says Katy Gibson, VP of application products at Envestnet | Yodlee.

Traditionally

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