How to Start Your Own Lash Brand

by | Mar 25, 2020 | Health Featured

Women are tired of applying mascara every day only to yield disappointing or unsatisfactory results. In recent times, there seems to be a much bigger emphasis on getting luscious lashes naturally or at least more easily than the fake plastic you have to glue on every day.

Even the New York Times is weighing in on how to get longer lashes with products that actually work. If lashes are your passion, why not try to make them your fulltime business? There are several different ways to make your lashes business shine. Here are just a few ways to get your company up and running.

Build Your Brand on Quality

Part of building your brand in the cosmetics business is having a name customers trust. As a result, it’s important that you carefully examine each product you sell. Remember that you are putting your name and reputation behind these products, and quality matters. If you focus on only sourcing the best, your customers will come to respect you as an authority and become repeat buyers.

Types of Products to Offer

Whether you’re opening an online store of your favorite serums and lash sets, or providing public services in a salon setting, one product your clients will want you to offer is magnetic mink lashes. Reaching out to a high-quality lashes provider like Glamnetic could prove fruitful if you can negotiate a wholesale distribution deal. This could end up being a win-win for you and them as their magnetic lashes are purchased at a wider volume and put in front of a wider customer base. Your customers will love that Glamnetic offers a wide variety of styles and colors, they’re easy to apply and remove, and—with proper care—these lashes can last over forty uses. They’ll love their full lashes, and you’ll love their satisfaction.

When you’re searching for a serum to review for your followers, make sure you’re not fooled by the expensive, but ineffective products that are out on the market. As a good rule of thumb, anything without a prostaglandin will not be able to grow lashes. To avoid being cuckolded, check out, where real scientists examine beauty products.

Provide Great Customer Service

Once you’re open, you’ll want to make sure that you’re handling your customer’s requests with efficiency. For example, a customer may want an update about when they can expect their shipment or they could need to change part of an order. Picking a great contact center software platform can make handling these requests a breeze. With Bright Pattern‘s integrated solution, you have everything you need to support your customers and your customer service agents. Bright Pattern allows you to personalize your customers’ experiences and ensure excellence consistently. All of these tools make it easier than ever to provide great customer service and help your business thrive.

Differentiate Yourself from Competitors

The beauty industry has become increasingly competitive due to social media influencers. You need to be creative and tactical when it comes to marketing your brand in order to make it stand out from all of the rest. Forbes has a few recommendations to help you make memorable, positive decisions. They recommend avoiding names that are difficult to spell, thinking ahead to how your business might grow, researching other brands and their marketing strategies, and getting some feedback about your brand name. Don’t be afraid to trial and error until you find something that’s just right.

Getting your business started will be an exciting adventure. Make sure you set yourself up well with great, trustworthy products, a call center that will help you field all of your customer requests, and a brand design that will differentiate you from all the rest.

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