Presented by Adjust

The rise of hypercasuals in the gaming app space is dramatically transforming the industry and how automation is being used, says Paul Müller, co-founder and chief technology officer of Adjust.

During his one-on-one interview with Dean Takahashi at GamesBeat 2020, Müller noted that hypercasuals are a relative newcomer on the scene, but they’ve disrupted the competition for user acquisition and ad monetization by harnessing automation to drive downloads at scale.

Right now, hypercasuals dominate the top of the App store and Google Play Store, with an estimated . That’s unlikely to change, with Goldman Sachs’ recent  in one of the biggest hypercasual names, Voodoo.

“Hypercasuals have changed how the app store game is played,” he explains. “Today, if you think you can just

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