(Bloomberg) — EBay Inc. named Walmart Inc. e-commerce executive Jamie Iannone as chief executive officer, bringing in a manager with outside digital experience as the online marketplace seeks to placate the demands of activist investors.

Iannone, most recently operating chief of Walmart eCommerce in the U.S., will take up the CEO position at EBay on April 27, the company said in a statement Monday. Iannone previously ran the e-commerce unit of Walmart unit Sam’s Club, and worked at EBay as a vice president and in other roles from 2001 to 2009.

Years of stagnant sales growth have diminished EBay’s position in an online commerce market that’s dominated in the U.S. by Amazon.com Inc. Activist investors Elliott Management Corp. and Starboard Value last year began

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