Today we’ll do a simple run through of a valuation method used to estimate the attractiveness of Kelly Services, Inc. (NASDAQ:KELY.A) as an investment opportunity by taking the expected future cash flows and discounting them to today’s value. I will use the Discounted Cash Flow (DCF) model. It may sound complicated, but actually it is quite simple!

We generally believe that a company’s value is the present value of all of the cash it will generate in the future. However, a DCF is just one valuation metric among many, and it is not without flaws. Anyone interested in learning a bit more about intrinsic value should have a read of the Simply Wall St analysis model.

See our latest analysis for Kelly Services

The method

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