TOKYO and GREENWICH, Conn., April 1, 2020 /PRNewswire/ — ETVOS Co., Ltd. (the “Company” or “ETVOS”), one of Japan’s leading natural cosmetics brands, announced today a significant investment from the Asia fund of L Catterton, the largest and most global consumer-focused private equity firm. L Catterton, which has a strategic relationship with LVMH and Groupe Arnault, will partner with the existing management team to bolster the Company’s growth through strategic initiatives including expanding store-footprint and enhancing the customer experience. This is L Catterton’s second investment in Japan and its first investment in a Japanese cosmetics brand.
Founded in Osaka in 2007, ETVOS was a pioneer in introducing 100% made-in-Japan mineral-based makeup products. With the philosophy of delivering products that are “truly gentle to the skin,” ETVOS has introduced