Presented by Facebook Gaming

We spoke with leaders from Activision, Wildlife Studios and Lion Studios to learn more about their global user acquisition strategies. Our discussion dives into how these publishers have successfully leveraged data to grow audiences outside of the US, what creative considerations are used for international marketing and what role Facebook fulfills in reaching millions of players across the globe.

Q&A

Ted Trezise (Facebook): Let’s kick things off at a high level. You each oversee the growth of your games on a global scale. What does international expansion mean to your business?

Jenny Taran (Activision): For Call of Duty: Mobile, international expansion means not just to localize but to culturalize; only if the game and marketing feel locally relevant and engaging will

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