The Australia government has said it will adopt a mandatory code to require tech giants such as Google and Facebook to pay local media for reusing their content. The requirement for them to share ad revenue with domestic publishers was reported earlier by Reuters.

Treasurer Josh Frydenberg published an opinion article in The Australian Friday — writing that an earlier plan to create a voluntary code by November this year to govern the relationship between digital platforms and media businesses — in order to “protect consumers, improve transparency and address the power imbalance between the parties” — had failed owing to “insufficient progress”.

“On the fundamental issue of payment for content, which the code was seeking to resolve, there was no meaningful progress and, in

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