, a U.K. startup that helps companies embed privacy protection into their data projects, has raised $80 million in a series C round of funding led by Warburg Pincus, with participation from Accel, Partech, IQ Capital, Salesforce Ventures, and ABN AMRO Ventures.

Founded in 2014, London-based Privitar enables companies to extract value from data without compromising their customers’ privacy and confidentiality. At its core, the platform is all about allowing companies to leverage large, sensitive data sets while ensuring that they adhere to regulations and ethical data principles.

For example, Privitar can embed invisible into protected data, so that if any of the data is distributed without authorization it can be easily tracked back to the responsible party — this essentially deters rogue behavior from employees

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