Apple and Google shocked the world last Friday with their COVID-19 announcement to collaborate on an opt-in Bluetooth-based for iOS and Android. Contact tracing is the identification and follow-up of people who may have come into contact with an infected person. We’ve been learning more about the API this week, including that it will work on iOS 13 and Android 6+ devices (via Google Play Services), and that only health authorities will be able to access it.

This is a good opportunity to remind businesses: Technology is a tool, not a solution. New tools take a lot of iteration to get right. When it comes to health care, this is doubly true.

Apple and Google’s tech will fail. aside, there are too many obstacles for

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