Digital marketing company TapClicks announced this morning that it’s broadening its platform with the acquisition of AdStage.

AdStage first launched back in 2013 as a cross-network advertising startup, eventually expanding by automating ad campaigns and consolidating marketing data.

TapClicks founder and CEO Babak Hedayti told me that his goal is to build a “single, unified platform” for marketing. The company says it already sells interconnected products for analytics, intelligence, reporting, workflow and order management, with many of those capabilities coming from acquisitions — in 2019 alone, TapClicks announced that it was buying Megalytic, iSpionage and StatX.

By acquiring AdStage, Hedayti said TapClicks can deepen its intelligence capabilities, giving marketers a better understanding of how their campaigns are performing across different channels.

The companies said TapClicks made offers

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