has teamed up with China-based mobile game developer GameBear for a multi-year publishing agreement where Tilting Point will spend a lot of money promoting the company’s latest game.
Under the deal, will fund and manage a new global user acquisition campaign for the developer’s space strategy game, Nova Empire: Space Commander. It’s a recognition that it takes a lot of money to market mobile games in the .
The companies didn’t say exactly how much they will spend. But Tilting Point will tap its to market Nova Empire. New York-based Tilting Point specializes in user acquisition, using its proprietary platform that uses artificial intelligence and machine learning to optimize the way it targets users to get more engaged with a game. Tilting Point recently