Consumers around have been locked down, had their travel restricted and been forced to spend more time with their families. Their digital consumption has risen. But the changing patterns of online usage have lifted far more categories than entertainment.
A new research note from , published Thursday, presents data from six territories in Asia-Pacific. It focuses only on the month of March, when the was still a relatively new phenomenon and many government measures were being introduced for the first time.
In Hong Kong, when border control and social distancing measures were being introduced, consumers registered an 8% increase in visits to digital media and a 10% increase in minutes on site. As befits Asia’s financial hub, financial news was high on the agenda, scoring