Zoom was never meant to be a social network, but the enterprise video chat app has become essential software for those looking to stay in touch with friends and family during the pandemic.

Today, Facebook looks to steal back the service’s social video chat growth as it globally launches Messenger Rooms, its new group video chat service, supporting video calls with up to 50 participants with no time limits on call length. The feature capitalizes on video chat’s massive spike in usage across services and hooks it up to the growth tactics Facebook used to push Facebook and Instagram Live into everyone’s feeds.

Messenger Rooms is a drop-in video chat, so when a friend using the feature creates a room, Facebook will alert users via

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