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Since Instagram initially launched, it has gone through many changes. As with any social media giant, as time went on, morphed into an amazing opportunity for brands, businesses, and individual users alike to market themselves. It may have begun as an entertaining distraction/social network, but it has turned into a tool for brands to use to increase their value and reach more people.

Businesses may use Facebook or Twitter for marketing, but the numbers show that those engagement rates pale in comparison to Instagram marketing. Same brand, same kind of posts, with a huge difference in numbers.

Instagram is a tool that brands can use to greatly expand their reach. It offers daily interaction with their demographic and can elevate a

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