MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications
Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020
Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions
Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America
TORONTO, May 5, 2020 /PRNewswire/ – Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) (“MediaCentral” or the “Company”) today announced impressive revenue growth from the launch of its programmatic advertising initiative across its wholly owned properties NOW Magazine (“NOW”) and the Georgia Straight (“Straight). The AI-led programmatic advertising solution is one part of the Company’s latest initiatives in its efforts
