As businesses struggle to reinvent themselves in the midst of the COVID-19 pandemic, Yelp is launching new features to help highlight these changes.
For one thing, it’s adding a new information category called virtual service offerings, which will allow businesses to showcase the fact that they’re providing things like virtual consultations, classes, tours and performances. Then anyone browsing Yelp can search for those categories.
The company said businesses are already starting to introduce virtual services to their profiles, particularly in the categories of home services, fitness, gyms, health and real estate. And Yelp plans to create new Collections that highlight businesses that are still open and providing these services.
In an email, Yelp’s consumer head of consumer product Akhil Kuduvalli told me: