In a preshow post, I compared the upcoming virtual WWDC to late-season “M*A*S*H.” If you watched the show during its original run or have since binged it on Netflix or Hulu, you’re likely aware of the producers’ uncomfortable transition away from using a laugh track. It was an ultimately beneficial choice in a show about a mobile military hospital during the Korean War, but shifting viewer expectations wasn’t easy, so it was done gradually, over time.
After so many years of priming audiences for a large online spectacle, event teams haven’t had the same luxury. Some shifted online last minute and others simply canceled the shows altogether. Even though COVID-19 was looming for months, there was really no simple decision here, and as such many