Chinese internet giant ByteDance has announced plans to discontinue two of its apps in India, its biggest overseas market, and urged its users to move to TikTok.
Vigo Video and Vigo Lite, two apps that allow users to create and share short-form sketches and lip-syncing to Bollywood songs, posted a message early Monday (local time) to announce that they would be discontinued at the end of October this year.
In their message, titled “a farewell letter,” ByteDance said it was saddened to shut down the apps but did not offer an explanation for the decision. Indian news outlet Entrackr first spotted the letter.
Unlike TikTok, ByteDance’s most popular app, Vigo Video and Vigo Lite have struggled to make inroads in the world’s second largest internet