, a startup developing an AI messaging platform for insurers, announced it has raised $8 million. The company says it will put the funds toward hiring, including expanding its engineering and customer-facing teams, as it continues to build out APIs and partnerships.

The funding comes as studies show customers prefer text messaging to alternatives like emailing and calling. According to a ZipWhip survey, 77% of clients have a more of companies that text. And with a 98% open rate, texts are far more likely to be seen than emails, which have roughly a 20% open rate.

In a single conversation happening in real time, Hi Marley streamlines communication around claims, underwriting, and service interactions while connecting all providers who typically touch an insurance experience. Providers

Read More At Article Source | Article Attribution