, a startup developing an AI messaging platform for insurers, announced it has raised $8 million. The company says it will put the funds toward hiring, including expanding its engineering and customer-facing teams, as it continues to build out APIs and partnerships.
The funding comes as studies show customers prefer text messaging to alternatives like emailing and calling. According to a ZipWhip survey, 77% of clients have a more of companies that text. And with a 98% open rate, texts are far more likely to be seen than emails, which have roughly a 20% open rate.
In a single conversation happening in real time, Hi Marley streamlines communication around claims, underwriting, and service interactions while connecting all providers who typically touch an insurance experience. Providers