MILAN (AP) — When luxury fashion lined up social media posts to show solidarity with Black Lives Matters protests, brands got a whole lot of blowback.

Transgender model and actress Munroe Bergdorf jumped on L’Oreal’s #BlackoutTuesday posts to accuse the beauty brand of hypocrisy for having fired her three years ago when she complained about racism in strong language. U.S. actor Tommy Dorfman, who appears in a recent campaign for Salvatore Ferragamo, called out the Italian luxury brand for what Dorfman called a “homophobic and racist work environment.”

And ordinary Instagram followers piled on, challenging fashion houses to do more than post a black square on their virtual real estate, to instead make runways, magazine covers, boardrooms and creative studios living showcases of diversity.

Global

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