Following the launch of in March — its “Slack for external communications” — Amsterdam-headquartered MessageBird is continuing to place big bets on a messaging-first future.

Not content with building a platform for customer service teams that lets them communicate with customers on a channel of their choosing, including all of the most popular messaging apps, today the company is bringing the same tech to a new live chat widget that it hopes will give Intercom a run for its money.

Called “Omnichannel Chat Widget,” MessageBird’s new embeddable live chat widget also includes support for WhatsApp, Messenger, WeChat, Twitter, SMS, Email and voice right out of the box. This enables customers to start online but move their support request or query over to a more

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