New Enterprise Associates has launched a new investment initiative with the Hollywood talent agency Creative Artists Agency.

The new partnership, called Connect Ventures, said it will identify and accelerate the growth of early-stage, consumer-focused businesses formed in the wake of the global pandemic.

In a world where everything is a commodity and nothing is more commoditized than influence, the merger of these two entities — one which develops technology platforms, the other which tries to make money from the celebrities that have capitalized on those platforms and the whole attention economy — makes total sense (in an ‘everything is a dumpster fire and there are over 120,000 Americans that have died from an epidemic, but who cares,’ kind of way).

“Connect Ventures is uniquely positioned

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