Playbook, aiming to be the Patreon of fitness content, announced the close of a $3 million seed round from several notable angels today. The investor roster includes Giphy founder Alex Chung, StyleSeat founder Melody McCloskey, EventBrite cofounder Renaud Visage, Seventh Generation founder John Replogle, former head of growth at Uber Ed Baker, former head of product at Uber Daniel Graf, Product Hunt founder Ryan Hoover, Bird head of growth Brendan O’Driscoll and Uphonest Capital.
In the wake of the coronavirus pandemic and social distancing, the fitness space has gone through a transformation. Peloton has surged, Classpass has pseudo-pivoted, and traditional gyms have struggled to find their groove in this new world.
Playbook looked to these fitness ventures, as well as broader entertainment communities, to model