Toy maker grew to a value of $2 billion with TV shows like Paw Patrol and toys like drones. But as shelter-in-place persists in the pandemic, the is expanding into digital businesses including games.
Fredrik Loving joined recently as executive vice president of digital studios at Spin Master. He reports to Ronnen Harary, co-CEO and one of the founders who started the company in 1994. Loving, a 15-year game development veteran who worked on franchises such as Battlefield, is running the company’s digital studio in Los Angeles.
Putting a guy who used to make first-person shooters in charge of a kid’s toy company is a big change. Loving’s task will be to evolve Spin Master’s digital strategy and create games and digital entertainment that merge