Spotify announced two mega podcast deals in the past 24 hours: A deal with Warner Bros. and DC Entertainment to produce a slate of original podcasts, and a to distribute podcasts exclusively from Kim Kardashian West.

The big picture: The company is doubling down on its commitment to podcasting, a medium it thinks can drive higher profits for the company through advertising. Spotify also aims to use its partnership with Warner Bros. and DC to unlock a new type of podcast storytelling.

Details: Spotify, Warner Bros. and DC Entertainment — a subsidiary of Warner Bros. that houses franchises like Superman, Batman, Wonder Woman, and more — have inked a multi-year deal to produce and distribute an original slate of scripted podcasts, both dramatic and comedic,

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