Republican Sen. ’s first ad of the general election struck familiar tones for a politician aiming to reintroduce himself to the electorate. The ad, which depicts a young family moving into a mobile home, is meant to play up Tillis’s working-class roots as unemployment skyrockets due to the pandemic. 

“Rental houses in Louisiana, trailer parks in Florida and Tennessee. We moved seven times before I was 16, living paycheck to paycheck,” Tillis says in , which ran for most of June. “We will build this economy back, and I’ll remember who needs it the most.” 

In the ad, titled “Humble,” Tillis says he grew up with “strong parents and humble people in humble places.” 

But a new digital

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