TikTok is the latest platform to sign up the European Union’s Code of Practice on disinformation, agreeing to a set of voluntary steps aimed at combating the spread of damaging fakes and falsehoods online.

The short video sharing platform, which is developed by Beijing based ByteDance and topped 2BN downloads earlier this year, is hugely popular with teens — so you’re a lot more likely to see dancing and lipsyncing videos circulating than AI-generated high tech ‘deepfakes’. Though, of course, online disinformation has no single medium: The crux of the problem is something false passing off as true, with potentially very damaging impacts (such as when it’s targeted at elections; or bogus health information spreading during a pandemic).

The EDiMA trade association, which counts TikTok

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