Amazon is giving livestreamers a new way to earn commissions on purchases of products showcased in their streams. The company is today adding livestreaming to its existing Amazon Influencer Program which before today, allowed social media influencers to earn money by pointing fans to their favorite Amazon products through posts on Facebook, Twitter, Instagram and YouTube.
The Influencer Program quietly debuted in 2017 as a way for Amazon to capitalize on the growing trend of influencer marketing as a way to drive sales. The program itself is a step up from the Amazon Associates program, as it requires approval to join and gives influencers their own page with an Amazon URL to showcase their recommendations.
Though Amazon already catered to video creators through the program,