In the wake of India’s decision to ban TikTok and dozens of other Chinese apps over privacy concerns, Instagram has expanded its TikTok rival, known as Reels, in the region. The launch in India also comes only days after Facebook announced its standalone TikTok clone, Lasso, would be shutting down on July 10.
In addition to India, Instagram Reels is live in Brazil, and as of recently, France and Germany. But an Instagram spokesperson hints the expansion may go even broader, without offering specific details.
“We’re planning to start testing an updated version of Reels in more countries,” a spokesperson told TechCrunch, when asked about the feature’s arrival in India. “Reels,” they added, “is a fun, creative way for people to both express themselves and