Instagram today is starting a small global test of the Instagram Shop tab, first announced this May, which allows Instagram users to shop from top brands and creators via a new tab in the app’s navigation bar with just one tap. Here, users will be able to filter products by categories, as they can today via the existing Shop experience within Instagram Explore.
Though the company in May had also announced plans for a newly designed Instagram Shop with a different layout than what’s available today through Explore, those changes aren’t being tested at present. Instead, this new global test will direct users to the same “Shop” experience that U.S users been able to reach by tapping the “Shop” button in Explore.
The main difference