Nextdoor is launching a new feature called Sell for Good, allowing uses to sell items on the neighborhood-focused social network and donate the proceeds to local nonprofits.

CEO Sarah Friar said that since the pandemic started, conversations about donations have increased 7x on Nextdoor.

“Communities are hurting,” Friar said. “People are looking to go donate, but things like Goodwill and so on are closed.”

At the same time, nonprofits are struggling. Pointing to a recent survey from the Nonprofit Finance Fund, she explained, “A lot of them depend on in-person events — the race that you might do, the book drive they always have, all of that has dried up.”

One way to support those nonprofits is to sell goods (perhaps the very same goods

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