Do you need a human to create a beautiful scent? That’s the question being asked as artificial intelligence (AI) starts to infiltrate the perfume industry.
Companies are increasingly turning to technology in order to create more bestselling, unique fragrances that can be produced in just minutes.
Last year, Swiss-based fragrance developer Givaudan Fragrances launched Carto, an artificial Intelligence-powered tool to help perfumers.
Through machine learning (a way computers improve outcomes automatically by learning from past results) Carto can suggest combinations of ingredients.
Using a touch screen, the perfumer can pull together different scents using data from the brand’s vast library of fragrance formulas – a much more efficient process than using spreadsheets. A small robot immediately processes the fragrances into perfumes, making it easier for perfumers to test