Gaming giants are no longer each other’s biggest competition. Instead, the industry needs to widen its focus to properly consider the social media and ecommerce behemoths who are making gaming a strategic priority. Roughly 2.5 billion people play games, even if many of these don’t count themselves as ‘gamers’, and so it’s little surprise that Amazon, Google, Facebook and Apple are making big bets on gaming.
In fact, the likes of Amazon, Google and Facebook are in prime position to take a slice of the gaming market, especially as it moves towards cloud-based play, according to Bidstack CEO, James Draper. Speaking on at The Drum’s Can Do festival, in partnership with Bidstack, the panel also discussed why esports’ next frontier could be mobile-based and chatted