VidMob, which started out as a marketplace connecting marketers and video editors, now bills itself as a “creative technology platform.” There’s still a marketplace, but it’s part of a broader suite of tools for managing video production and turning those videos into online ads.

And the company has continued to evolve during the COVID-19 pandemic. Founder and CEO Alex Collmer me that how customers use the platform has changed substantially in recent months. For example, he said that one of the platform’s “best skills” involved taking existing footage — including footage shot for TV commercials — and other creative assets and turning them into social media ads. But of course, “Over the last few months, all physical shoots were canceled.”

So Collmer said that rather

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