WASHINGTON (AP) — A new White House-backed ad campaign aims to encourage people who are unemployed or unhappy in their jobs or careers to go out and “find something new.”

The opening ad in the “Find Something New” campaign beginning Tuesday features ordinary people sharing their stories. A companion website provides links to training and other resources.

The Trump administration has long as an alternative to two- or four-year college degree programs, arguing that college isn’t for everyone and that many jobs don’t require a degree.

But the long-in-the-works effort has taken on a new sense of urgency after cost millions of people their jobs, many of which may be lost forever.

The campaign is a

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