In the worst of times, we reached for our smartphones. It’s no surprise that consumers spent 1.6 trillion hours on their mobile devices in the first half of 2020, up considerably from the same period a year earlier, according to a from mobile data and analytics provider .

But one of the report’s findings struck me as both intriguing and counterintuitive. Mobile advertising spending has become a must for companies and brands during the pandemic, App Annie market insights director Amir Ghodrati said in an interview with GamesBeat.

From gaming to shopping, payments, and video conferencing, mobile has become a central fixture in consumers’ lives — ingraining new app habits and permanently shifting the consumer landscape to a mobile-first world, according to App Annie. Advertising

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