In a sweeping reorganization, WarnerMedia on Friday ousted two of its top programming chiefs: Bob Greenblatt and Kevin Reilly.

The move comes less than three months after former Hulu Chief Jason Kilar took the helm of the AT&T-owned media company and after the launch of its high-stakes streaming service, HBO Max, which has gotten off to a rocky start. The moves, according to a memo from Kilar, aim to make “changes that will help us operate more effectively and efficiently.”

Kilar also said he wanted to elevate HBO Max’s position within the corporate organization.

Andy Forssell, who has been general manager of HBO Max, will be in charge of a newly created HBO Max operating business unit and report to Kilar.

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Ann Sarnoff, who is Warner

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