Facebook is testing out a new feature that could help news publishers create a better experience for paying subscribers on the social network.
The idea is that when Facebook identifies a subscriber from one of its publisher partners, that subscriber will be invited to link their news account to their Facebook account. Once they’re linked, if they encounter a paywalled article on Facebook, they’ll be able to read it without hitting the paywall or having to log-in again.
Facebook also says that when subscribers link their accounts, it will show them more content from that publisher, and that it’s “developing and [plans] to introduce additional subscriber experiences over time.”
The Atlanta Journal-Constitution, The Athletic and the Winnipeg Free Press have already been testing the feature