Facebook is making it easier for businesses to leverage its Messenger service on their own websites. The company in November 2017 first launched a new customer chat plugin which allowed customers to talk directly with a business on the business’s own website using the Messenger service. However, that plugin had required the website visitors to be logged into Facebook, limiting adoption. Today, that’s changing, Facebook says.

The prior version of the plugin may have worked for smaller businesses who couldn’t afford a more robust live chat service, but it also limited customers’ ability to interact. Customers who didn’t use Facebook, couldn’t remember their password, or who were visiting the website from a different device than their own, for example, wouldn’t have been able to chat

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