saw a 5.39% decrease in July, dipping down to an estimated $17.8 million from June’s $18.7 million. Although 11 brands aired ads, Sony drove the bulk of the spend with its , which continues to be a leader this summer for both impressions and budget outlay.
GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in July, ranked by estimated national TV ad spend.
Longtime chart leader PlayStation spent an estimated $13.2 million, airing two spots over 2,000 times, resulting in 573.3 million TV ad impressions. Nearly all of that spend went to “A Storm Is Coming,” promoting