When Brynne McNulty Rojas moved to Bogotá, Columbia four years ago, she encountered a fragmented real estate industry that lacked a central database for consumers to find or compare homes. Rojas was struck by the magnitude of the problem; she was also inspired by the opportunity.

Rojas and business partner Sebastian Noguera homed in on some of the biggest issues in the city’s real estate market, particularly for middle class buyers. They found a market where the average home took 14 months to sell; that figure drops to 10 months for middle class homes. It was a market that lacked price transparency and where sellers used analog tactics like posting a sign in the neighborhood in a futile attempt to attract buyers.

From these problems,

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