For nearly 40 years now, Monterrey, Mexico-based IT services firm has been developing customized software and managing IT infrastructure for customers. For media and entertainment firms, the benefits of Sofftek’s industry offerings — customer insights using AI, predictive analytics, optimized sourcing and procurement, IoT, and rapid content deployment—have never been more crucial.

A pair of Sofftek’s top talent— media industry lead Jorge A. Zarur and video gaming industry lead Kurt Nipp — spoke with MESA about the company’s origins, what makes the company unique in its space and what Softtek has planned next.

MESA: How did Softtek first come on the scene, what was the impetus for the company?

Sofftek: We were founded in 1982 as a small IT services company, developing customized software for

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