The coronavirus pandemic has had a significant impact on the music industry, as artists who relied on live performances and concerts suddenly had the rug pulled out beneath them, impacting their ability to generate income. An upcoming feature in development at Spotify could help turn things around, by again connecting artists with their fans through ticketed live music events. This time, however, instead of helping fans find live concerts, as in the pre-pandemic days, the new feature will alert fans to the artist’s upcoming “virtual events.”
The feature was first discovered by reverse engineer Jane Manchun Wong and isn’t yet available in the public-facing version of the Spotify app.
Wong’s photos of the feature show the Spotify profile page for the artist BTS, where a