SugarCRM announced this morning it has acquired customer intelligence startup, Node. The companies did not reveal the purchase price, but the deal has closed.

While Sugar gains a ton of AI expertise, it also adds a customer prediction element to the platform such as figuring out the customers most likely to convert or most likely to leave.

This puts it in more direct competition with Adobe and Salesforce, who have had intelligence layers that provide that kind of predictability for some time. CEO Craig Charlton says his company’s solution puts that kind of capability in reach of more companies.

“Sugar is democratizing AI, ushering in a new frontier in CX (customer experience) with its powerful combination of ​AI, time-aware and data enrichment, to drive business

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