I can’t recall whether it was a parent or teacher who taught me this lesson at a young age, but there’s a fundamental difference between hearing and listening. Hearing is passive — what the ear does naturally to take in sound — while listening is active, processing and thinking about the meaning of sounds, then ideally using that information to make good decisions.
Apple heard millions of people ask for bundled services. But it’s clear from yesterday’s that the company wasn’t actually listening to what most users wanted from a bundle.
Last month, well-sourced reports revealed alongside a possible pricing scheme, suggesting that Apple would bundle Apple Music and as a basic package, add to a midrange package, then add and in a deluxe package